I’m Sarah Hewitt. A writer, editor and proofreader based in Dubai, UAE. Over the past 15+ years I have been lucky enough to work in the PR, Comms and Marketing departments of some of the world’s most well known brands including Emirates Airline and the Jumeirah Group. After going it alone in 2020 (the year everything changed), I’ve helped a number of clients to supercharge their copy and find their voice. I’m also immensely proud to have worked on some of my dream titles becoming a regular contributor to What’s On magazine and being published in Motherly, Raemona, Gulf News and more.

So how can I help you? Well, I’m really passionate about telling a good story. I love writing about all things F&B, hospitality, aviation, retail and travel. I’ve also got a background in higher education and can get stuck into really technical information and simplify it so a normal person (like me!) can understand.

I should probably mention the most important role in my life which is being a mom to two little ones. You could say this makes me a ‘voice’ on all things motherhood and I love writing about it. Fun fact! I used to co-host a podcast called Mother Tongue which you can listen to on all the usual podcast libraries as well as on board Emirates Airline.

Anyway, enough about me. Please drop me a line if you’d like to connect…